Branding emphasizes the project’s impact on the agency’s digital presence, highlighting a fast, SEO-optimized website with seamless content management, automated email integration, and interactive media, making it easier for the agency to engage clients and showcase its services effectively.
Context
A strong digital platform helps the agency stand out by creating a memorable online presence. The SEO-optimized website, built with Next.js and Tailwind CSS, ensures fast performance and smooth navigation, making it easier for clients to explore services and engage with the brand.
Seamless content management through Strapi CMS and PostgreSQL allows the agency to update pages, add media, and manage campaigns efficiently. Integration with Resend API, Cloudinary, and Google Analytics enhances operational efficiency, performance tracking, and client communication.
Details
Time Frame:
July 2025 – September 2025.
Role:
Full-Stack Developement
Involvement:
CMS & Frontend Integration
Overview
The 360Marketing website project aimed to build a fast, responsive, and SEO-optimized platform for a digital marketing agency. Using Next.js with Tailwind CSS for the frontend and Strapi CMS with PostgreSQL for the backend, the system allows easy content management, media handling via Cloudinary, and automated email campaigns through Resend API.
Challenge
Building a fast, SEO-optimized website while integrating multiple technologies like Next.js, Tailwind CSS, Strapi CMS, and PostgreSQL was complex. Ensuring seamless content management and smooth media handling via Cloudinary added additional layers of difficulty.
The project also required integrating Resend API for automated emails, Google Analytics and Search Console for performance tracking, and deploying the frontend on Netlify with OVH Cloud hosting. Balancing performance, reliability, and user-friendliness for the agency was a key challenge.
Solution
To address the challenges, I developed a fully integrated, high-performance digital platform that combines a responsive frontend, headless CMS, and backend database with seamless API integrations. This approach ensured easy content management, automated communications, and reliable hosting while optimizing the website for SEO and client engagement.
- Built a responsive Next.js frontend with Tailwind CSS for modern UI/UX and fast performance.
- Integrated Strapi CMS and PostgreSQL for scalable content management and database operations.
- Connected Resend API, Cloudinary, and Google Analytics/Search Console for email automation, media optimization.